EXILE’s vocalist Takahiro is now the face for what seems to be a new line of bags from Samantha Thavasa, “Samantha Kingz”. The CMs started airing 17 February 2014, whilst the background song by Takahiro “Love Story” was released on 5th March 2014.
For the CM filmed in Los Angeles, Takahiro drops his bag carelessly and as corny as it may sound, finds a love interest in Miranda who happens to pick up his bag. In another scene, Takahiro comes up from behind Miranda and gives her a backhug whilst she was waits for him to appear.
During a press event to promote the brand, Takahiro gushed about Miranda, describing her as “charismatic, charming and pure”.
On the backhug scene, Takahiro said he couldn’t believe he was given such a chance since he was a fan of Miranda, but she smelled really nice. He also revealed their private conversation, which was centered on Japanese culture and places of interest.
Towards the end of the event, a video message from Miranda was unveiled, where she invited Takahiro to a dinner-karaoke date.