Covers and MV for AKB48 37th single “Kokoro no Placard”

31 Jul

The music video and jacket covers for AKB48’s 37th single “Kokoro no Placard” has been revealed. This is the song which features the winner of this year’s 48-group general elections, Watanabe Mayu, as center. The senbatsu lineup also includes first-timers like Nogizaka’s Ikoma Rina, SKE48 Shibata Aya and HKT48 Miyawaki Sakura.

The concept of “Kokoro no Placard” is the same as “Koisuru Fortune Cookie”, where everyone is encouraged to dance along. Members said that all it took was 5-10mins for them to memorize the dance moves.

The choreographer for this dance is Lucky Ikeda, who is famous for choreographies such as King Cream Soda’s “Gero Gero Po no Uta”, which became a hit amongst kids all over Japan. Lucky Ikeda said that he received a call from producer Akimoto Yasushi, asking him to create a disco dance reminiscent of the showa era. He hopes that this will help Japan to become an energetic society.

Information for the covers

The single comes in 4 types for limited and regular editions. Due to Mayuyu’s interest in anime, the covers were designed in similar fashion to reflect “Mayuyu’s world”. In an attempt to show that the dance is simple enough for everyone in the world to follow, each cover has a different setting – Desert, Sea, Jungle and “Mayuyu’s World”, and random animals/icons in these settings are seen dancing along to the choreography.

Type A Regular  **PURCHASE HERE**


Type A Limited  **PURCHASE HERE**


Type B Regular **PURCHASE HERE**


Type B Limited **PURCHASE HERE**


Type C Regular **PURCHASE HERE**


Type C Limited **PURCHASE HERE**


Type D Regular **PURCHASE HERE**


Type D Limited **PURCHASE HERE**



I love these covers so much i can’t decide my favourite! I’m torn between Type D regular and Type D limited cos Mayuyu is equally pretty in both….but the cats in Type D regular are cuter. There’s so much imagination going on behind the artwork that i wish someone can sit down and explain it for me.

2 Responses to “Covers and MV for AKB48 37th single “Kokoro no Placard””

  1. anon July 31, 2014 at 8:03 am #

    Well at least the covers are much better than KFC, but still bother me the MV being so similar to KFC, why not try something different ……. anyway I wonder if this single is going to be a hit.

  2. steph July 31, 2014 at 5:11 pm #

    The preview confirms it all, KNP it’s definitely a cheap rip off of KFC. The second chapter of AKB is having a disappointing start.
    As for the covers, they’re decent but give off this low-budget vibe. I’m surprised that management didn’t put up a lot of effort on this single.

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