Arashi new single “Ai wo Sakebe” is cm song for Zexy

1 Sep



Arashi have provided their new song “Ai wo Sakebe” as the CM song for wedding information magazine ‘Zexy‘.

According to creative director Yanai Michihiko, this collaboration came about as he wanted “the 5 members of Arashi to sing ‘a national song of celebration’ that everyone can sing together during a wedding reception.” In response to Yanai’s request, Arashi put together a cheerful and uptempo wedding song that’s sung from the point of view of the bride’s male friends.

On the song, Arashi commented, “The lyrics are made up of words of congratulations that you are too embarrassed to say because you’ve known each other for a long time as well as feelings of slight loneliness. It would make us happy if you would love this song that will liven up weddings and celebrate a new threshold.


Purchase Arashi’s 47th single below:

Regular Edition

Limited Edition


4 Responses to “Arashi new single “Ai wo Sakebe” is cm song for Zexy”

  1. anon August 29, 2015 at 8:39 am #

    I read on 2ch some comments about the idea of this MV is the same as Sugar by Maroon 5, and yeah is practically the same. But I wondered if they are aware of this or is just a coincidence.

    • allthingsjpop August 29, 2015 at 9:21 am #

      I watched the MV and see them differently. Maroon5 shows up at several weddings to surprise the guests. Arashi teaches a groom to surprise his bride. Well maybe when the pv is out things will be clearer.

  2. Mayura48 September 1, 2015 at 3:11 pm #

    This is the third time they used wedding theme. So its not coppying maroon5. the first one is “Love so sweet”.. and i think its one of their good song so far^^

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